Projects
During the Fall 2023 semester, I collaborated with a team of seven to develop a comprehensive business plan for our brand, SensaSpecs. SensaSpecs is an innovative sensor designed to attach seamlessly to any pair of glasses or sunglasses, delivering micro-vibrations to assist individuals with visual impairments. Our goal was to create a solution that not only enhances independence but also addresses the discomfort and bulkiness often associated with traditional visual aids. The business plan covered key areas such as operations, financial projections, marketing strategies, and management structure, providing a clear roadmap for the company’s future growth and impact.
In the Spring 2024 semester, I collaborated with a team of six to develop a comprehensive marketing plan for REFI (Rockingham Educational Foundation, Inc.), a local non-profit in Rockingham County dedicated to supporting students through scholarships and essential school supplies. Our plan was designed as an integrated marketing strategy, aimed at delivering a seamless and cohesive experience across all communication channels. By aligning messaging and outreach efforts, we sought to enhance REFI's visibility and strengthen its connection with the community, ultimately driving greater support for its mission.
Ditch Witch of Virginia
Over the summer along with my internship, I was creating content for Ditch Witch of Virginia. Ditch Witch of VA is a leading provider of construction equipment and underground utility products, offering high-quality machinery and expert service to support the needs of contractors and utility companies across Virginia. These deliverables were designed for display on tables at trade shows, allowing customers and potential clients to easily scan and access more information.
This Social Media Marketing Plan for Bouquets & Bustles targets three key personas to increase brand visibility, drive bookings, and strengthen vendor relationships. Using Facebook, Instagram, Pinterest, and TikTok, the plan features paid campaigns showcasing stress-free planning, user-generated content highlighting trusted vendors, and emotional testimonials to inspire trust. Goals include growing followers by 25%, boosting website traffic by 30%, and increasing inquiries by 25% within six months. These strategies position Bouquets & Bustles as a top wedding planner in the Shenandoah Valley.
The Linz Shop's marketing project aimed to boost brand awareness, online sales, and social media engagement. A partnership with Blackstone Grills could expand reach through co-branded campaigns, while owned and paid media strategies, including social content, targeted ads, and influencer collaborations, engaged audiences. Content marketing showcased products’ style and functionality, and email campaigns re-engaged customers with exclusive offers. SMART goals and analytics ensured measurable success, strengthening The Linz Shop’s brand presence.
